As the Creative Director for all swimwear photoshoots, I oversee every stage of the creative process from concept to execution. I scout unique and visually compelling locations that elevate the brand's aesthetic, carefully curate wardrobe and styling to align with current trends and brand identity, and personally handle model casting to ensure each shoot features talent that embodies the vibe and energy we're aiming to capture. My role is a hands-on blend of creative vision and strategic direction, resulting in cohesive, eye-catching content that resonates across digital platforms.
